Misc
Sixth-formers, CV’s and Facebook – scary truths but still, opportunities abound for ‘creative promotion’
Europa’s work with Bucks students uncovers some fascinating facts…
It’s almost trendy to write off our school leavers as ‘unfit for purpose’ when it’s already tough enough for them to find a job these days. The recent work done by Europa in conjunction with schools in Buckinghamshire does indicate that there is certainly scope for improvement, but it’s not necessarily the students who ‘must try harder’. In the areas where students might need to apply more effort if they are to a) succeed in interviews and b) satisfy the needs of employers, there are areas where employers and teachers must make more effort as well.
Europa wins Mayor’s Award from Portsmouth City Council
IBM marketing agency wins unexpected tribute for ensuring that yes indeed there was room at the Inn!…. with an unexpected Christmas treat for local homeless.
On February 16th Mayor of Portsmouth Cheryl Buggy bestowed upon Europa her very first ‘Your City Thanks You” Award for outstanding services to the community.
MD Alan Haley and IBM Account Director Steve Connolly were delighted – if a little surprised – to attend an award ceremony at Portsmouth City Hall to receive this recognition.
Supporting the Channel of the future
“We will discover the nature of our particular genius when we stop trying to conform to our own or other people’s models, learn to be ourselves, and allow our natural channel to open” – Shakti Gawain
Seasonal Greetings to all clients, colleagues and readers in our industry. Once again we spend time here considering all things positive that can potentially make a difference to the way we all grow our business, regardless of these torrid times….
In this edition I invite you to ponder on the health of your arteries. I’m sure you would consider anything possible that would keep yours pumping with vigour, so an occasional examination doesn’t do any harm does it?
I am of course referring to The Channel, because the traditional Vendor-Distributor-Reseller model indeed has to adjust to cope with a new way of life.
Gone are the days when the primary requisite of a computer distributor was a large warehouse near a motorway. Holding stocks of hardware may still be a necessary feature of some IT supply chains, but as the tide continues to turn away from physical to virtual solutions, the old-style distribution business model is in need of a rethink in some areas.
We work in an industry defined by its need to evolve and reinvent itself rapidly, yet some things seem resistant to forces of change. The ‘vendor-disty-reseller’ conduit may be under pressure, with margins for all hard to come by, but for whatever reasons the underlying model remains much the same as it always was.
Raising the Bar again in FY 2011-12
September sees the start of Europa’s 17th year, and although we have plenty to celebrate, we are determined to raise the bar again for FY11-12.
We’re doing this because it’s good for our clients; it’s in our DNA to do so, and it’s even more important…
Ringing in the Changes – here’s two to ponder
“Men’s courses will foreshadow certain ends, to which, if persevered in, they must lead,” said Scrooge. “But if the courses be departed from, the ends will change. Say it is thus with what you show me!” – A Christmas Carol, Charles Dickens Those of you who have been part of this blog series for some [...]
In praise of the enlightened client
“If you want to be incrementally better, be competitive. If you want to be exponentially better, be cooperative.” -Anon Summertime greetings to you all. I hope your holidays have left you re-energized and ready to enter the remaining selling months of the year with vigour. I certainly am – I couldn’t wait to get back [...]
Tell the world what you want – and the world will come to you …
“See them always as open, and thus the doors shall be.” – Johni Redd Those of you who have been part of this blog series since the start of the year will remember that we agreed on a purpose of Positivity as one attitude we must all maintain as we go about our respective roles [...]
Step 4: Even a little bit of knowledge goes a long way…
Well here we are, marching positively into Q2 Calendar Year. It’s still tough out there, but we are succeeding! I hope you are too. If you are finding it tough, I trust you will remain open-minded. If you are doing well, I suspect you won’t want complacency creeping in; so let’s continue to explore whether [...]
Step 3: Up-skilling the Front Line
– Make your one shot at the target count! Thanks again for your feedback on my previous two blogs – ‘Data’ and ‘Nurture Nurture’ – two of the Five Steps I see making a quantum difference to the success of business development campaigns in these challenging times. One of you asked, “Why wait months to [...]
Step 2: Nurture Nurture
This is the third in my email/blog series, with the previous ones online here if you do not recall them. In this edition, the Five Steps discussion continues…initiatives that I believe will help us beat the recession and grow sales using cost effective marketing techniques that we see working. Good news! The Data Step (see [...]
